Carbon is bad. Innovation is good. Xcel Energy believeS IN BOTH OF THOSE THINGS.

Xcel Energy is a smart company. Government regulated monopoly, yes. But super smart. And forward thinking. And innovative. And future-focussed. Problem was, the only time people heard from them was when they opened their monthly bill. So it was our job to bottle the innovative spirit of the company, refresh the brand from top to bottom, and reintroduce Xcel to their customers in all seven states they serve. This work is proof that guardrails are good and that intensely regulated companies can still be ambitious, set audacious goals, and show up big.