SENDING THE DUMPSTER FIRE OF CULTURAL TROPES to Hell with big effing tanks.

When your game is called World of Tanks, the deliciously destructive role of tanks better be front and center in your work. And what they destroy should be just as fun as the act of destroying it, so for their first ever brand campaign, we took direct aim at the dumpster fire that is American television culture. Catty housewives. Renovation dolts. Sports betting bros. Male enhancement pills. Then we went to Cape Town, built four unique sets in a field, and obliterated them with big effing tanks. We launched on the Super Bowl and landed on the AdMeter best ads list.