Samsung
“Unicorn Apocalypse”

To show that Samsung phones are good for work and for play, we highlighted Samsung's Enterprise-quality Technology through the story of a plucky group of App Developers and their new game. In one massive media buy, the spots aired consecutively during the Oscars, allowing viewers to follow Unicorn Apocalypse from conception to after the launch, when they pitch the game as a movie to the one and only Tim Burton.