jason biggs +
an american pie =
A TOTAL no-brainer

If you’re of a certain age, a certain actor interacting in a certain way with a certain piece of food will be forever cemented in your brain. So the 25th anniversary of American Pie was the perfect time to bring that moment back into the cultural spotlight. Innuendo reigned supreme here, but the trick here was walking the line between clever and cheap, while also letting the lovely Jason Biggs cook. A 10% boost in sales and 3 billion media impressions later, and our earned media campaign was a delicious, seductive success.