Love and relationships are constantly evolving. But somehow the way we get engaged is still firmly rooted in the past. To help Helzberg Diamonds become a contemporary thought leader on love, we invented an entirely new way to pop the questions — The "Will You?" Ring. Get the "yes." Then get the ring. Together.
The idea garnered so much debate online, that it landed a 100% earned two minute segment on The Today Show. The coverage snowballed from there.
Case Study
And yes, it’s a real product.
Helzberg Diamonds did actually manufacture the ring. You can buy it at any of their retail locations or online here. And the best part? This temporary ring gets you a significant discount when couples come back to Helzberg to shop together.
